CRM for Key Account Managers

CRM built for Key Account Managers, not just their bosses.

The everyday workspace for strategic accounts.

Visioner helps account owners manage revenue, projects, stakeholders, relationship health, email logs, and account signals in one calm operating canvas.

Visioner CRM · Portfolio Overview
Portfolio
5 Key Accounts
Coverage
72%
stakeholders mapped
Revenue Gap
+$1.5M
next 4 quarters
Signals
8 new
since Monday
Account
Stage
Health
ARR
Gap
AR
Acme Robotics
Expansion
strong
$1.4M
+$320K
NL
Northwind Logistics
Renewal
watch
$860K
+$180K
HE
Helios Energy Systems
Discovery
risk
$0
+$500K
AF
Aria Financial Group
Expansion
strong
$2.1M
+$410K
MB
Meridian BioSystems
Renewal
watch
$540K
+$95K
The Gap

Traditional CRMs create rows. Strategic account work happens in RelationshipsVisibilityAccount Signals.

Salesforce and HubSpot are optimized for managers, forecasts, and pipeline reviews. Key Account Managers need a day-to-day operating canvas — one that turns incomplete account knowledge into signals and next actions.

Relationship coverage

See which stakeholders you know, who's cold, and which decision makers you've never met.

Project clarity

Track every workstream inside an account — with owners, revenue impact, and next steps.

Account signals

Get alerted on changes worth acting on: org moves, quiet accounts, renewal risk, gaps.

Core Features

Everything a Key Account Manager needs to work the account.

Six memorable capabilities — built for how KAMs actually operate.

Visual Org Chart

Map reporting lines, unknown seats, decision roles, and hidden gaps inside each strategic account.

Relationship Health

See which relationships are warm, cooling, or stale with visual health indicators and cadence reminders.

Account Signals

Turn missing stakeholders, stale contacts, renewal risks, and project gaps into clear next actions.

BCC Auto Log

BCC outbound emails to Visioner and automatically route conversations to the right account, contact, and project.

Account Plan

Bring revenue, projects, stakeholders, tasks, notes, and risks into one account plan your team can actually use.

Account Community

Join gated communities for accounts you work on, exchange non-confidential insights, and discover useful patterns.

How it works

From account chaos to next best action.

1

Map the account

Import contacts, build the org chart, and identify stakeholder gaps.

2

Work the account

Manage projects, tasks, meetings, and relationship health from one account canvas.

3

Capture and learn

Log emails, refresh signals, and turn account intelligence into next actions.

Why Visioner

The everyday workspace for strategic accounts.

Traditional CRM
Visioner CRM
Pipeline reporting
Everyday account canvas
Mandatory fields
Soft completion
Manager dashboards
Relationship-first
Opportunity-first
Stakeholder and org visibility
Heavy data entry
Tasks, signals, and email capture
Intelligence

Signals before surprises.

Visioner watches your accounts so you don't have to refresh five tabs. Local Signals come from your CRM data. Cloud Intelligence refreshes news and suggests next actions.

  • Local Signals
    Generated from your CRM data — gaps, stale contacts, silent projects.
  • Cloud Intelligence
    News and account changes, summarized with recommended next actions.
  • Inspire Me
    Contact discovery and outreach drafts tuned to each account.
  • Contact Enrichment
    Enrichment with user approval — you review before it lands in your CRM.
  • Visioner Credits
    One shared unit for cloud actions like enrichment, discovery, and Inspire Me.
Signals · Aria Financial Group
Live
Org change
New VP Ops announced — no relationship mapped yet.
Quiet account
No inbound or outbound email in 21 days.
Expansion
Public roadmap mentions the platform you sold in Q1.
Renewal
Contract review window opens in 6 weeks.
Local-first + Cloud

Start locally. Add cloud only when it helps.

Free local core
  • Free local core — accounts, contacts, projects, org chart, tasks
  • Browser app with sync when you sign in
  • Mac app with optional local-only mode (cloud off entirely)
  • CSV import and export
Paid cloud features
  • BCC email capture and routing
  • Cloud backup and multi-device sync
  • Intelligence, enrichment, and Visioner Credits
  • Team workspace and shared accounts
Pricing

Pricing that scales with your book.

Start free with three accounts. Upgrade only when you need cloud features or a team workspace.

Free
$0/mo
For getting started
  • 3 accounts
  • Local contacts, projects, org chart, tasks
  • CSV import/export
  • Local signals
  • 3 Inspire Me runs/day after login
  • No BCC capture
Basic
$12/mo
For solo KAMs
  • 10 accounts
  • BCC outbound archive
  • 300 Visioner Credits/month
  • 100 archived emails/month
  • Basic Intelligence
  • Manual review queue
Pro
Popular
$29/mo
For serious operators
  • Unlimited accounts
  • 1,500 Visioner Credits/month
  • 1,000 archived emails/month
  • Contact Enrichment
  • Daily Signals
  • Cloud backup
  • Personal BCC alias
Team
$49/user/mo
For KAM teams
  • Team workspace
  • 5,000 shared Visioner Credits/month
  • Shared accounts
  • Roles
  • Team BCC routing
  • Manager export
  • Priority support
Download

Use Visioner in the browser or on your Mac.

Start Free in Browser

The browser version supports cloud sync and all paid cloud features. No install required.

Download Mac Beta

The Mac version supports local-first usage and optional sync. Turn cloud off entirely if you prefer.

FAQ

Answers, before you ask.

Is Visioner replacing Salesforce?

No. Visioner is the account planning canvas KAMs use daily. Many customers keep Salesforce as the system of record for pipeline reporting and use Visioner for strategic account management.

Can I use it without cloud sync?

Yes. The Mac app runs fully local. Cloud features are opt-in and only activate when you sign in.

What is BCC Capture?

A silent BCC alias that archives your outbound email against the right account and contact automatically — so email history builds itself.

Can I import contacts from HubSpot or Zoho?

Yes, via CSV. Map columns once and Visioner will keep the mapping for future imports.

What are Visioner Credits?

A shared unit used for cloud actions like contact enrichment, org discovery, and Inspire Me runs. Plans include a monthly allowance.

Can teams share accounts?

Yes, on the Team plan. Shared accounts, roles, team BCC routing, and manager exports are included.

Start with three key accounts.

Free to try. No pipeline reviews required. Just the account planning CRM your day actually needs.